Transfusion,LLC was created in 2004 to begin researching an alternative business model to the conventional medical practice. As doctors and their practices have been trying to navigate various obstacles from rising job dissatisfaction to a medical malpractice crisis, Transfusion was searching for a solution. What emerged was a variation on the Concierge model introduced nearly a decade ago. Transfusion’s approach to Concierge is custom tailored, taking into account the specifics of a practice and the values of each physician with whom we work. We provide comprehensive turn-key services handling all aspects of the conversion to Concierge care as well as support once the new practice is up and running, so that the physician can focus on what he or she does best: the practice of medicine. A twenty minute dialogue with the principals of Transfusion will help any primary practice physician discern whether or not this approach will be feasible and sensible.